[Pdf/ePub] Logo Modernism by Jens Muller download ebook

Logo Modernism. Jens Muller

Logo-Modernism.pdf
ISBN: 9783836545303 | 432 pages | 11 Mb

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, fb2, mobi
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

Download Logo Modernism

Online book download Logo Modernism (English Edition)

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

Thinking with History: Explorations in the Passage to Modernism
In this book, the distinguished historian Carl Schorske--author of the Pulitzer Prize-winning Fin-de-Siécle Vienna--draws together a series of essays that reveal  All Good Logos Are Modernist Logos, Really | WIRED
Caption: A new book out this month, called Logo Modernism catalogs and offers analysis on 6,000 logos, collected by designer Jens Müller. Logo Modernism (Design): Amazon.es: Jens Müller; R. Roger
Logo Modernism no solo es un recurso imprescindible para diseñadores gráficos , publicistas y especialistas en branding, sino que también seducirá al lector  Brand New: Logo Modernism - UnderConsideration
Get your wallets ready: Logo Modernism from Taschen will bring together approximately 6,000 trademarks, focused on the period from 1940 to  Logo Modernism by Jens Muller, R. Roger Remington | Waterstones
Buy Logo Modernism by Jens Muller, R. Roger Remington from Waterstones today! Click and Collect from your local Waterstones or get FREE  Juxtapoz Magazine - New Book: Logo Modernism
View the embedded image gallery online at: http://www.juxtapoz.com/design/new -book-logo-modernism#sigProId366bc1d058 

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